HTML5 Technology Broke the Hegemony of Microsoft Silverlight and Adobe Flash
Brian Goldfarb, the head of marketing development platforms of Microsoft, and Anup Murarka, the head of strategic technology planning of Adobe, gave a joint interview. The told about their future trends in details. The technologies of Microsoft Silverlight and Adobe Flash are very promising. A huge number of developers use them every day. But recently they’ve got a influential rival – the HTML5 technology. It is free, and can shake the hegemony of the software market giants.
Silverlight technology has become extremely popular. Its plug-in is installed on 45% of computers in the whole world (60% – in Europe and Asia). Adobe Flash is even more popular. During the ten years of existence it has become an indispensable part of the 98% of personal computers in the world. The latest version of the plug-in for web browsers Flash 10 is already installed on 95% of computers, though it released just a year ago.
Adobe Flash technology is used by a huge number of developers. Microsoft has announced that more than five hundred of thousands of developers around the world use Silverlight. Silverlight Technology was used serious purposes: Winter Olympics in Vancouver, March Madness (the annual basketball tournament for college teams), and Victoria’s Secret Fashion Show. Adobe monitors the content of the world’s largest web sites, for example, YouTube and Hulu.
Microsoft Silverlight and Adobe Flash will be competing not only with each other, but also with an open technology HTML5, which promotes Internet giant Google. In the future, Adobe and Microsoft will try to implement their proprietary technologies. Also, they will work hard to make it easier for users to find content in network. But easy search is still the advantage of HTML5.
Recently, Adobe and Microsoft are pushing their web-based technology to the mobile phone market. Microsoft Silverlight is a key part of the new operating system Windows Mobile 7. Adobe is introducing a very successful Flash technology in modern mobile platform: nineteen of the twenty largest manufacturers of mobile phones support Adobe Flash. Only one manufacturer of smart phones is still refusing to support Flash content – Apple.
Adobe and Microsoft should be afraid of another competitor – Sun. Its product JavaFX, which appeared in December 2008, has similar capabilities and has already interested many developers.